Wow. You have to see the whole commercial to get the full effect (this is not an endorsement of his campaign). There is a camera cut to this knowing glance while he is stating he approves the message. The commercial looks like the best MySpace personal ad I've ever seen. As a commercial for someone running for a U.S. Senate seat? Not so good.
Undaunted, a second commercial was produced in the same vein as the first. In this, he warns Maryland voters the attack ads are coming, including...
He doesn't even use a different dog for the newspaper mockup.
Besides the cheapest ads outside the HeadOn pain reliever, Steele is portraying himself as an Washington outside. This may have some traction, considering his opponent, Democrat Ben Cardin, has been in the House for almost 20 years. He has also not mentioned in either of his commercials that he is a Republlican. Not the dumbest move, considering Maryland leans solidly to the left politically.
He also recently received an endorsement from Rudolph Giuliani, who I hate more than any politician in America. This means Steele has gone from an entertaining goober I won't be voting for to a asshole by association I won't be voting for. How Rudolph didn't have his security team shove a nightstick up Steele's ass for old times escapes me.