LeBron doesn't listen to Chris Rock

From ESPN.com:
Coca-Cola will test LeBron James' crossover appeal when the company puts the Cleveland Cavaliers guard on Bobby Labonte's hood this Saturday night.

A comic book character resembling the 20-year-old NBA marketing icon will
be plastered on the hood of the No. 18 car for the Sharpie 500 at the Bristol
Motor Speedway to promote POWERade's new James-inspired flavor, SourMelon.


Coca-Cola will be flying in James to see his first live NASCAR race.

"I really like the look of the race car," James said in a statement. "But I'm thinking we need to add some new rims."

We will never get ahead as a people.

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